Bradesco bank has dominated the Brazilian banking industry for close to eight decades. But the recent developments in the Brazilian banking sector have shifted the ball towards their competitors, thus losing their position as the largest private lender in the country. In 2009, two equally-dominant banks in Brazil formed a merger. The coming together of Banco Itau and Unibanco helped the duo to become the largest lender in Brazil by increasing their asset base, the number of branches and also customers.
It was business unusual for Bradesco bank as the board of directors was forced to make rapid changes in the management of the bank. Having worked and performed exceedingly well in Bradesco Seguros, Luiz Carlos Trabuco Cappi was seen as the only leader that would steer Bradesco through the turbulent economic times in a bid to regain the market leadership.
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Why choose Luiz Carlos Trabuco Cappi?
Luiz Carlos Trabuco Cappi who began serving at the bank in 1969, had served in virtually all the departments in the bank before his appointment to become the president of the bank. He started off at the lowest rank in the bank where he served as a clerk. After four years, he was appointed to head the marketing department. Luiz initiated many programs in the marketing department that enabled Bradesco to attract more customers and investors.
For the last four decades, Luiz has passed through virtually every department at Bradesco bank according to estadao.com.br. For this reason, he understands the operations in the Bradesco bank that only a few other leaders can match. The board of directors decided to tap Luiz Carlos Trabuco Cappi’s immense experience in turning around the performance of departments in the institution.
While working for the Bradesco Seguros, Luiz Carlos Trabuco Cappi exhibited outstanding leadership skills by enabling the division to maintain a steady grip of the Brazilian insurance industry from 2003. His success in leading Bradesco Seguros saw him being nominated the Insurance Personality of the Year twice; in 2003 and 2007.
Luiz Carlos Trabuco Cappi’s replacement
After taking over as the president of Banco Bradesco in 2009, Luiz Carlos Trabuco initiated many programs to enable the lender to regain its market leadership. He developed a plan that would enable Bradesco banks to grow organically in a period of fewer than ten years. Part of the plan included the acquisition of smaller banks, which mostly did not work out as expected.
However, in 2015, he landed a deal that saw Bradesco acquire HSBC bank for $5.2 billion. The acquisition enabled banco Bradesco bank to swing back to the leaders’ board by a stroke of a pen. So, when Luiz was tapped to replace former chairman, the board needed an individual with a charisma that matched that of Luiz. The person best suited to replace Luiz was Octavio de Lazari, who also served as the CEO of Bradesco Seguros.
Search more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml