Online reputation is one of those seldom thought of attributes you gain by having a presence on the Internet. Most people never think about what the Internet has to say about them, but with the growing prevalence of social media and the amount of information people post, online reputation is coming to the forefront, and being used.
One area that is using online reputation more and more is the corporate world. Employers are doing online searches on potential employees, and what they find could hurt your chances of landing your dream job. According to an article in Forbes, it can be very easy for your online reputation to be damaged, either by your own doing or a malicious attack. In either case it can become quite expensive to clean up.
There are businesses that specialize in making your online reputation a positive experience for anyone looking you up. Businesses such as these not only help people who have a damaged online reputation, but also help people keep or create a positive online reputation. Taking care of your online reputation before things go south, can save you grief and lots of money. According to Michael Fertik, who was interviewed by Forbes, taking proactive action can be the difference of paying a few hundred dollars to keep things positive to paying thousands to reverse the negative.
One main point to keep in mind is once the information get onto the Internet, it is next to impossible to remove it; the vastness of the Internet is just to great. Companies that work with online reputation don’t necessarily remove or delete information but rather bury it underneath the good. By keeping the bad from showing up on the first couple of pages of Google, for example, they essentially do away with the unwanted; very few people who search rarely go past the second or third page of a search result.
The best things you can do are, keep your online information limited, don’t over use social media, limit your picture posts, and make sure access is limited to only the people you trust.